How it works

It’s all about high quality leads

In order to grow your business fast in today’s online world, you MUST be generating new high quality Internet leads that turn into clients for your business.

With paid search advertising, clients have already taken an action and are much closer to becoming a client than someone you “interrupt” with advertising on TV, radio, billboard, etc.

Implementation of the right marketing strategy will determine the winners and losers.

Advertise

We create a highly effective advertising campaign according to your marketing goals and budget and implement strategies to:

Achieve a position on a search results page so your business is easier to see
Bring qualified leads to your website with keyword strategies and effective ad copy
Make your budget stretch farther by showing your ads at the right times and in the right places

Step 1

An ad for your product or service will appear on Google or Bing when someone searches for it.

Step 2

A potential customer will click on your ad and you will pay a certain dollar amount for that click. This is called pay-per-click advertising.

Step 3

They will then be taken to your website or a high converting landing page and decide whether they want to interact with you or not.

Test

The worst thing you can do for an advertising campaign is to build it, let it run and forget about it. There is always opportunity for improvement and constant testing will fine tune many components of your campaign to bring optimal results.

Testing procedures included in your account will be:

Keywords, match type and bidding strategies to find the best mix for your budget
Ad copy a/b split testing to find the most effective message
Different offers for seasonal promotion, special events, sales and calls-to-action
Landing Page with a targeted message to capture the needs of the visitor

Reporting/Review

Track everything down to the penny

One of the greatest benefits of paid advertising is the ability to track every aspect of the campaign down to the penny. Through our monthly reporting you will know exactly how, when and where your advertising dollars are being spent.

Communication is essential to marketing success. In reviewing our reports on a monthly basis we can analyze all of the data, refine and improve upon our successes.

It’s also an opportunity to strategize for the future, discuss lead quality, plan for upcoming events/promotions etc.

Request a Free No-Obligation Marketing Consultation Today!

How It Works